From troubleshooting
to change-making.
From troubleshooting to change-making.
I’m Maeve, founder at Inflect.
I’m a performance coach, executive coach and ex-troubleshooter. I’m usually referred to a CEO by another CEO who says “I can’t explain exactly what she does but all I know is after we worked with her, things were better”.
I have a very mixed background: an organisational behaviourist by discipline, professionally trained actor and since then I worked in digital product across international startups, scaleups, corporates, charities and public sector for many years.
My working life has been guided by core principles which permeate everything I’ve done. I believe in making things simple and applicable (which is really hard), getting to the heart of your why, prizing purpose and meaning over solely material possessions, and that keeping people healthy and fulfilled empowers high performing businesses. It’s time for a new definition of success.
I’ve lived in London for 20 years but I’m from The Netherlands. I know what culture shock feels like and how to work through it.
Through my different incarnations, I realised my coaching style was at the centre of creating meaningful change. I pivoted away from putting out fires to collaborating with senior leaders and their teams on the underlying causes of why they ignite in the first place.
I’m passionate about the 4Ps: people, planet, purpose, profit.
“So I turned myself to face me”
David Bowie
I’m Maeve, founder at Inflect.
I’m an executive coach, expert facilitator and ex-troubleshooter. I’m usually referred to a CEO by another CEO who says “I can’t explain exactly what she does but all I know is after we worked with her, everything was better”.
My career has spanned internationalisation strategy, service design and UX. Across international startups, scaleups, corporates, charities and public sector.
My working life has been guided by core principles which permeate everything I’ve done. I believe in making things simple and applicable (which is really hard), getting to the heart of your why, prizing intellectual freedom over material possessions, and that keeping people healthy and fulfilled empowers high performing businesses. It’s time for a new definition of success.
I’ve lived in London for 20 years but I’m from The Netherlands. I know what culture shock feels like and how to work through it.
Through my different incarnations, I realised my coaching style was at the centre of creating meaningful change. I pivoted away from putting out fires to collaborating with senior leaders and their teams on the underlying causes of why they ignite in the first place.
I’m passionate about the 3Ps: people, planet, profit.
“So I turned myself to face me”
David Bowie
Certified Executive Coach
– EMCC Senior Practitioner
Master Certified Cultural Orientations Coach
Certified Cinergy Conflict Coach
I adhere to the EMCC Global Code of Ethics.
Assessment tool certifications
Dynamix Communication styles
Cultural Orientations Framework (COF)
Conflict Dynamics Profile (CDPi and 360)
Emotional Intelligence (EQi 2.0 and 360)
Education
Masters in International Business, Maastricht University (NL)
Specialisation: Organisational behaviour and strategy
Organisational behaviour is a discipline that includes principles from psychology, sociology, and anthropology. Its focus is on understanding how people behave in organisational work environments. Broadly speaking it covers three main levels: micro (individuals), meso (groups), and macro (the organisation).
Languages spoken fluently: English (UK), Dutch
Experience
Clients included: Tech Nation, Google for Start-ups, Humanise.AI, Hackspace Imperial College, Azimo, Motley-London, Digital Detox, Tapptitude amongst many others.
Want to see more background? Visit Maeve’s Linkedin here.
I take my own medicine. To stay a great coach I receive robust master-level supervision coaching and engage in continuous self-development. You can read more about the principles which define how Inflect works here.
Questions people ask.
A holistic approach
“Helping the team/individual improve performance and the processes by which performance is achieved, through reflection and dialogue.”
Professor David Clutterbuck
Systemically focussed
“Systemic coaching works at the level of patterns of dialogue and movements. Understanding that change takes place every day, taking the view of the organisation as a whole [and the individual within it].”
Professor Peter Hawkins and Eve Turner
With a global outlook
“Reality is multifaceted, and various perspectives are interconnected. Coaching is an art. Global coaching juggles multiple perspectives and seamlessly links and integrates alternative world views to address challenges.”
Professor Philippe Rosinski
Inflect underpin her practises with a wide variety of thought leadership, ranging from organisational behaviour to psychology, philosophy, storytelling, anthropology, interculturalism, strategy and design thinking. Apart from supporting executive teams to perform well, Inflect always strive to keep people healthy and fulfilled.
What is Executive Coaching?
There are many great descriptions of executive coaching. Inflect likes to stand on the shoulders of giants so we have no need to improve on Julie Starr’s description which states “the activity of [executive] coaching brings together behaviours, techniques and methods that we know make a difference to the results a person is creating.
For example, during conversation, the coach use effective listening and questioning, they offer constructive challenge or observations and give helpful feedback. An effective coach facilitates discussions that increase an individual’s awareness, insight and available choice in a situation.”
What is Duo Coaching?
It’s a process in which two professionals are coached by the same executive coach with the aim to increase understanding, communication and performance. Assignments tend to include a combination of one-to-one and joint sessions.
Inflect uses duo coaching in a range of circumstances including but not limited to co-leadership coaching, transition coaching, co-founder coaching, pre-mediation coaching, conflict coaching and expat coaching.
What is Team Coaching?
Inflect embraces systemic team coaching which is a process described by Peter Hawkins as “working with the whole team, both when they are together and apart. The aim is to improve their collaboration, collective performance, stakeholder engagement, collective learning and increase the value they co-create with and for all their stakeholders.”
On a practical level, this can mean a lot of different type of engagements. It all starts with your goals and needs.
For remote work:
I’m an expert remote executive coach ( I worked remote 20 years ago already – when it was still called ‘working via the internet’ ;-))
For work in person:
In person work really does depend on your needs and the scope of the (international) programme of work.
I’m based in London (UK), but travel to mainland Europe often.
Inflect works with senior leaders, directors, entrepreneurs, founders, NEDs, expats, senior leadership teams, c-suite, distributed / hybrid teams, boards and regional leadership teams (EMEA/AMER/DACH/BENELUX).
Inflect is sector blind (I believe that people are people in the end ;-)), but most clients to date have come from tech, innovation, the creative industries, media, charities or the public sector. Most (regional) teams / organisations Inflect works with have between 75-500 employees.
Particularly well versed in working with multi-disciplinary executive teams who are looking to balance expert scientific, creative, academic, technical and/or medical excellence with commercial business builders.
Inflect doesn’t tend to take on assignments from organisations engaged in tobacco, oil or (un-empowered) adult entertainment.
No prisoners please…
Please also note that I don’t take on clients who don’t want to be coached. If you’re here because you want to send someone else to coaching to ‘make them change’, (i.e or else fire them) and the person in question is only doing the coaching to ‘save their job’ – then we’re probably not the right fit. Change comes from within, and for that reason – executive, duo and team coaching does require people to be able to ‘turn up’ for themselves and their wider community within an empowered and safe environment.
Exception to this is conflict coaching, where I do offer shorter term 4-6-8 week engagements to support in the preparation for specific, urgent difficult conversations or disputes.
Yes. There are many great reasons to explore and work on your own responses in a conflict. So please do reach out.
Please note that Inflect specialises in conflicts within interpersonal relationships at work.
I’m not the right fit for private/civil/couple counselling practise work.
This is a question that sometimes arises as part of team or conflict coaching work. The answer is: no, we will not be providing advice on hiring/firing. However, as part of team coaching we will provide observational feedback on the team functioning and behavioural patterns that occur.
I work with individual and team subscriptions for senior executive coaching, that come in blocks of 6 or 12 months.
Do reach out – we can jump on a needs and chemistry call (to see if we’re the right fit), and I’m happy to talk you through the subscription options.
