About Inflect | How we work2025-04-14T13:26:01+01:00
Inflect’s practices offer a blended approach that’s backed up by analytical research and academic rigour.

Bespoke advisory and co-design

Inflect is purpose-built to fit your situation and goals like a glove.

Maeve leverages jargon-free advisory and co-design to define together what you need and why.

We’ll talk about what needs to be addressed and what to expect from each other.

We’ll discuss how you will turn up, and what it means to do the work for yourself (and/or your team).

Maeve is result-oriented, direct, and aims to support you to achieve your ambitions and transcend boundaries.

Please reach out for a complimentary chemistry session as fit works both ways. 

Transition performance

At the core of Inflect’s offering sits high quality performance coaching. Focussed on working with the whole human, and where relevant complimented by team coaching. There are a lot of ‘one-off workshop businesses’ out there. Inflect is not one of them. Maeve works with clients who are looking for actual, sustained change through effective self-development.

– Performance coaching (one-to-one)
– Team coaching | Leadership alignment
– Duo coaching

To enable meaningful change, we’ll work on reoccurring patterns, behaviours and listening to what’s ‘not being said’. Maeve works with brave people and teams who are ready to win deeply; improving performance, impact and outcomes across the board.

POTPOURRI.

Maeve uses a whole range of tools and techniques created by combining approaches from the below fields:

Performance psychology
Leadership thinking
Innovation
Conflict resolution
Negotiation and mediation
Cross-cultural communication
Organisational behaviour
Creative performance flow

What we will use when, depends on needs. Person-centric, team-centric all the way.

Challenges and opportunities Maeve works on with clients
Challenges and opportunities Maeve works on with clients

The principles we work by

Challenge with empathy

Be comfortable with challenge. Be constructive. Know when to challenge.

Stay judgement-free

Don’t judge people’s desires. Bring multiple perspectives. Aim to keep people healthy and fulfilled across cultures.

Act with integrity

Acquire work honestly. Operate transparently. Be open about motives.

Welcome uncomfortable conversations

Dignify everyone with respect. Provide observational feedback where we see it.

Move below the surface

Work on patterns. Work towards systemic change. Underpin with robust research.

Slow down to go fast

Going fast is slow and expensive. Embrace the long term journey in order to deliver enduring outcomes.

Our proven team programme drives systemic change.
Our proven team programme drives systemic change.
“The real voyage of discovery consists not in seeking
new landscapes, but in having new eyes.”

Marcel Proust

Questions people ask.

What are Inflect’s foundations?2025-03-07T13:56:25+00:00

A holistic approach

“Helping the individual/team improve performance and the processes by which performance is achieved, through reflection and dialogue.”

Professor David Clutterbuck

Systemically focussed

“Systemic coaching works at the level of patterns of dialogue and movements. Understanding that change takes place every day, taking the view of the organisation as a whole [and the individual within it].”

Professor Peter Hawkins and Eve Turner

With a global outlook

“Reality is multifaceted, and various perspectives are interconnected. Coaching is an art. Global coaching juggles multiple perspectives and seamlessly links and integrates alternative world views to address challenges.”

Professor Philippe Rosinski

Inflect underpins her practises with a wide variety of thought leadership, ranging from organisational behaviour to performance psychology,
leadership thinking, innovation, conflict resolution, negotiation and mediation, cross-cultural communication, creative performance flow,
philosophy, storytelling, anthropology, strategy and design thinking. Apart from supporting people and senior teams to perform well, Maeve always strive to keep people healthy and fulfilled.

What is performance coaching?2025-03-07T13:57:47+00:00

How does Inflect’s Performance Coaching work?

Maeve combines a whole array of fields to come to her unique flavour of performance coaching with clients and teams. You can read more in detail about it here.

What is Duo Coaching?

It’s a process in which two professionals are coached by the same coach with the aim to increase understanding, communication and performance. Assignments tend to include a combination of one-to-one and joint sessions.

Inflect uses duo coaching in a range of circumstances including but not limited to co-leadership coaching, transition coaching, co-founder coaching, pre-mediation coaching, conflict coaching and expat coaching.

What is Team Coaching?

Inflect embraces systemic team coaching which is a process described by Peter Hawkins as “working with the whole team, both when they are together and apart. The aim is to improve their collaboration, collective performance, stakeholder engagement, collective learning and increase the value they co-create with and for all their stakeholders.”

On a practical level, this can mean a lot of different type of engagements. It all starts with your goals and needs.  

Which timezones do you work in?2025-03-04T14:17:09+00:00

For remote work:

Maeve works predominantly with international clients who are available for session work between 8.00am – 7.00pm GMT/BST (London, UK).

I’m an expert remote performance coach (  I worked remote 20 years ago already – when it was still called ‘working via the internet’ ;-))

For work in person:

In person work really does depend on your needs and the scope of the (international) programme of work.

I’m based in London (UK), but travel to mainland Europe often.

For work outside of Europe I tend to combine in-person and remote sessions to save budgets and the planet.
What type of clients do you work with?2025-03-04T14:19:07+00:00

Inflect works with senior leaders, directors, entrepreneurs, founders, creatives, NEDs, expats, senior leadership teams, c-suite, distributed / hybrid teams, boards and regional leadership teams (EMEA/AMER/DACH/BENELUX).

Inflect is sector blind (I believe that people are people in the end ;-)), but most clients to date have come from tech, innovation, the creative industries, media, charities or the public sector. Most (regional) teams / organisations Inflect works with have between 75-500 employees.

Particularly well versed in working with multi-disciplinary executive teams who are looking to balance expert scientific, creative, academic, technical and/or medical excellence with commercial business builders.

What type of clients don’t you work with?2025-03-04T14:22:29+00:00

Inflect doesn’t tend to take on assignments from organisations engaged in tobacco, oil or (un-empowered) adult entertainment.

No prisoners please…

Please also note that I don’t take on clients who don’t want to be coached. If you’re here because you want to send someone else to coaching to ‘make them change’, (i.e or else fire them) and the person in question is only doing the coaching to ‘save their job’ – then we’re probably not the right fit. Change comes from within, and for that reason – one-to-one, duo and team coaching does require people to be able to ‘turn up’ for themselves and their wider community within an empowered and safe environment.

How do engagements work?2024-02-08T15:51:30+00:00

Find more on How I work here.

What is the length of a typical engagement?2025-03-04T14:23:50+00:00
Most engagements range between 6, 12 or 18 months.

Exception to this is conflict coaching, where I do offer shorter term 4-6-8 week engagements to support in the preparation for specific, urgent difficult conversations or disputes.

Sessions often run forthnightly, monthly or quarterly dependant on needs.
Are you a commercial or civil mediator?2024-02-08T15:44:20+00:00
No. I’m not a commercial or civil mediator. However, I do work with mediators, lawyers or HR professionals to prepare their employees or clients for difficult conversations through conflict or pre-mediation coaching (single or duo).
I’m in a conflict right now. Can I come to conflict coaching alone?2024-02-08T15:48:58+00:00

Yes. There are many great reasons to explore and work on your own responses in a conflict. So please do reach out.

Please note that Inflect specialises in conflicts within interpersonal relationships at work.

I’m not the right fit for private/civil/couple counselling practise work.

Will you advise me whom to let go of?2022-10-24T14:33:47+01:00

This is a question that sometimes arises as part of team or conflict coaching work. The answer is: no, we will not be providing advice on hiring/firing. However, as part of team coaching we will provide observational feedback on the team functioning and behavioural patterns that occur.

What does it cost?2025-03-04T14:24:59+00:00

I work with individual and team subscriptions for performance coaching, that come in blocks of 6 or 12 months.
Do reach out – we can jump on a needs and chemistry call (to see if we’re the right fit), and I’m happy to talk you through the subscription options.

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